SEO Mistakes When Hiring On Social Media w/ Erika Macauley

Send me a text!Erika Macauley is an Online Business Manager and Project Manager who works with 6- and 7- figure creative entrepreneurs.Get in touch with Erika:InstagramWebsiteHiring Cheat SheetsSee open rolesErika's tips:  Before hiring team members, identify what tasks can be outsourced and provide clear instructions  (i.e. a "definition of done").1. Research what words people are typing into Google when they are looking for a particular service or product.Look at what competitors are using. Use those as an inspiration point.Niche down! You won't get found on page 35 of Google.2.  Utilize Instagram bio descriptions for service providers—no vague descriptions.The phrase “virtual assistant” is outdated. Replace with  specific job titles.Prioritize experience over hourly rate when hiring a team member.4. Tips to improve your search visibility:JOB SEARCHERS: Set up a link tree with their services guide and link that in your bio.JOB PROVIDERS: Use TikTok, which is quickly becoming popular with Gen Z.JOB PROVIDERS: Descriptions should be clear and include tech stack, responsibilities and the pay.Connect w/ B: YouTube, Website, LinkedIn, Instagram Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews Make More with Matt HeslinExplore strategies to thrive financially, build legacy, and enhance life experiences.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!