Mastering Etsy with Monica Little: SEO Success Strategies

Send me a text!Do you want to understand the functionality and potential of Etsy?Monica Little shares her journey from starting an organic skincare business on Etsy to becoming an Etsy coach.1. Monica's story: building a handmade business from ground zero!Monica started selling handmade skincare on Etsy.She grew her business to multiple six figures selling on Etsy and boutiques across the US.2. Monica's strategy to success on Etsy:Understand Etsy's market.Package and present products in a unique and sophisticated way to stand out among thousands of similar products.Leverage Etsy marketing levers like star seller badges, free shipping, and discount options. 3. Selling high-end products on Etsy:Etsy is a platform for unique products, no matter the price. She mentioned a successful example of a member selling beaded gemstone necklaces priced between 350 to 550 each on Etsy.4. Avoid competing on Price; advice for competing against mass-produced items: Feel aligned and confident with pricing.People buy more through emotion rather than logic.Focus on attracting the right customers.Use quality photos, evoke emotion, and display social proof. Display reviews in photos, and write persuasive descriptions.5. How to find keywords on Etsy and tips for Etsy SEO:Use the Etsy search bar for ideal keywords. Observing auto-populates, and competitor’s successful products for SEO advantage. Verify the relevance of keywords for products. Use Everbee.io for product statistics, coupled with actual interactions with potential customers. 00:58 Monica's Journey to Success on Etsy01:28 The Birth of Monica's Organic Skincare Business03:34 The Challenges and Successes of Selling on Etsy06:44 The Potential of Etsy for Digital Products10:08 How to Stand Out on Etsy16:19 Selling High-End Products on Etsy18:13 Dealing with Mass Production on Etsy18:40 Competing on Price vs. Value19:38 The Importance of Product Presentation and Branding19:57 The Role of Emotion in Product Marketing21:39 The Intersection of Etsy and SEO21:50 Keyword Research and SEO Strategies for Etsy24:20 Balancing SEO and User Experience26:58 Researching and Verifying Product Ideas30:07 Understanding Your Audience and Their Needs Register for my FREE 3-Day, Supercharge Your SEO Challenge! The challenge starts June 4 and ends on June 6, 2024!See you there!Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!