Making an SEO Plan For Your Business with Zoe Ashbridge

Send me a text!Zoe Ashbridge, an expert in digital marketing, shares valuable insights and strategies for small business owners aiming to boost their SEO. Zoe provides a step-by-step guide to building topical authority, stressing its importance for businesses wanting to improve visibility online. Other topics discussed include the creation of brand advocates, qualifying leads through SEO, and the caution in using artificial intelligence for content creation. If you are looking for practical and tactical ways to use Google search console data to formulate strategies, this episode is for you!Zoe gives tips on how to use GSC for user journey mapping, goal setting, and key performance indicators monitoring.Connect with Zoe:WebsiteLinkedin00:00 Introduction and Guest Introduction00:28 Zoe's Journey into SEO01:38 Zoe's SEO Blast on LinkedIn02:53 The Importance of Content in SEO03:54 Using Google Search Console for SEO05:05 Creating Content Around Keywords06:21 Building Topical Authority08:32 The Role of Video in SEO10:37 Creating Content Based on Customer Journey11:00 The Importance of Keywords in SEO16:03 Creating Content for Future SEO Benefits17:02 Balancing Immediate Revenue Needs with SEO18:20 Setting Up Google Search Console and Analytics18:45 The Impact of SEO on Other Marketing Channels19:32 Transitioning to SEO Goals and KPIs19:52 Understanding the Flow of SEO: Impressions, Clicks, Revenue21:19 The Role of Conversion Rate Optimization (CRO) in SEO21:43 Using Data to Improve Website Interactions23:37 The Importance of Experimentation in SEO24:44 Qualifying Leads with SEO28:17 Nurturing Brand Advocates31:22 SEO Strategies for 2024: Topical Authority and Cautious Use of AI32:47 Connecting with Zoe Ashbridge33:15 Identifying the Right Fit for Zoe's Services34:16 Closing Remarks and Contact InformationSchool of Podcasting -Launch, Grow, Monetize Your PodcastYou’re don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts   SpotifySupport the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!