How Video and SEO Work to Boost Your Brand w/Natasha Pierre

Send me a text!Today we are chatting about video as part of an SEO strategy to improve a company's visibility and results. Our guest today is Natasha Pierre of Shine With Natasha. Natasha assists entrepreneurs to simplify their video marketing strategy.1. Natasha explains her focus on organic marketing: There's value of creating sustainable content rather than relying on trends.People can search for specific topics or keywords and find video content that aligns with those searches We explored SEO strategies across various platforms such as Instagram, TikTok, YouTube, and websites.2. You can foster connection and engagement through video content.The right mindset and confidence is necessary for overcoming the intimidation of video creation.Think creatively about how existing content can be repurposed for video.Leverage YouTube's podcast function to organize and promote podcast content.Video helps to position yourself as an expert.3. The main goal of content is conversion BUT their are other goals as well:Attract partnerships or brand collaborations.Video supports an SEO strategy by making content discoverable on various platforms and websites. Build a community through digital marketing channels.Establish yourself as an authority and help people who are looking for resources.4. How to stand out with your content in the world of AI and SGE:Build your own communities to stand out.Real, unique experiences can be more valuable for viewers than simply information.Allow potential customers to connect with your brand, thoughts, approach, and interests outside of your business.Empathy is a crucial ethical consideration when creating content for sales.5. Follow Natasha's three-part follower journey concept:discovery, nurturing and conversion stages. Offer a unique experience at each stage.Want to connect with Natasha?Website School of Podcasting -Launch, Grow, Monetize Your PodcastYou’re don't know where to learn to podcast. Now You do. Click the link.Listen on: Apple Podcasts   Spotify How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide.Support the Show.Search the Simple and Smart SEO Show podcast for something you heard! It's free!Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!