257 (Lead) How to Use Intent-Based Selling for Huge Sales Development Success (Florin Tatulea, Common Room)

ACTIONABLE TAKEAWAYS:


Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach.

Call Blitz Culture: Multiple weekly call blitzes with a virtual sales floor create a high-energy, team-building cold calling environment.

Effective Personalization: Don’t rely on signals alone; combine them with company insights to craft personalized, compelling outreach.

80/20 Email Framework: Provide reps with an 80% completed template (signal, company insight, ideal state, light CTA), letting them personalize the final 20%.


FLORIN'S PATH TO PRESIDENTS CLUB:


Head of Sales Development @ Common Room

Director of Sales @ Barley

Senior Manager, Sales Development @ Loopio

Manager, Sales Development @ Loopio


RESOURCES DISCUSSED:


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