254 (Sell) How to Build Stronger Business Cases and Demos That Actually Connect with Buyers (Gal Aga, Aligned)

FOUR ACTIONABLE TAKEAWAYS:



Know Your Solution – Understand the problems you solve, their root causes, and the demo paths before your discovery call.


Model Multiple Scenarios – Present "worst," "average," and "best" cases to appear more impartial and handle objections better.


Link Problems to Causes – Connect the buyer’s problem to its root cause and offer a solution that directly addresses it.


Demo Through Stories – Use storytelling in your demo to illustrate how your product fits into the user’s daily workflow, rather than just listing features.


GAL'S PATH TO PRESIDENTS CLUB:


CEO & Co-Founder @ Aligned

Chief Revenue Officer @ Anagog

VP Global Sales @ Syte

Director of Sales @ Sisense

Enterprise Account Executive @ Nanorep


RESOURCES DISCUSSED:


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