243 (Sell) Mastering Multichannel Sales: How to Combine Cold Calls with Other Outreach (Sara Uy, Pareto)

FOUR ACTIONABLE TAKEAWAYS

If you make a mistake while recording a prospecting video, don't discard it. Send it anyway, as it can add authenticity and still lead to positive outcomes.

When you feel the conversation winding down, go straight to asking for the meeting to increase your chances of booking it.

After sending a LinkedIn video, start by asking, "What did you think of the video?" followed by "What didn't you like about the video?" to engage prospects.

Leverage your last interaction—whether it's a video, voicemail, or previous call—as the reason for your next outreach to create continuity and context.

PATH TO PRESIDENT’S CLUB

Sales Director @ Pareto

Senior Business Development Manager @ Pareto

Senior Account Executive @ Pareto

Account Executive @ Pareto

Business Development Representative @ Pareto


RESOURCES DISCUSSED

Join our weekly newsletter

Things you can steal