239 (Lead) How to Avoid Hiring the Wrong Sales Reps and Build a Winning Team (John Sherer, Growth Assistant)

FOUR ACTIONABLE LEADERSHIP TAKEAWAYS

Ask why the candidate is leaving their current job and why they want to join yours. This assesses their storytelling ability, crucial for sales.

Once you want to hire someone, sell them on your company but also highlight potential downsides. This builds trust and sets realistic expectations.

If unsure about a hire, don't proceed. Second-guessing can lead to issues and regret.

Offer positions without negotiating compensation. Emphasize performance-based pay; top earners prove it on the leaderboard.


PATH TO PRESIDENT’S CLUB

COO @ Growth Assistant

VP of Sales @ Lattice

Sales Director @ Lattice

VP of Sales @ Appcues


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