53. John Sherwin | Truth, Science & Hydration with the Co-founder of Hydrant

Talking to a science and biology expert from Oxford and successful entrepreneur about the pursuit of Truth was exhilarating and pretty much defines what this show is all about! :)John Sherwin is the co-founder of Hydrant, a pioneering ecommerce brand committed to helping people maximize their daily hydration (about 75% of Americans are spending their days dehydrated).Hydrant announced in May that it raised $5.7 million from investors in a Series A round, bringing its total funding to $8.8 million.Show Notes:Intro: Arman sets the stage and provides background on John, how they met, and the topic of today’s episode. [00:11]Arman talks about the power of great marketing and why it matters. [4:56]John talks about the challenges of being in the industry he’s in. [06:17]Is it possible to innovate in a saturated market? [07:07]Is truth subjective or absolute? [08:13]The mental model behind scientific thinking and the importance of staying open to new information. [10:56]How uncertainty can be the stable ground that leads to advances made in science. [17:26]Learning to be aware of our cognitive biases. [24:40]What are the benefits of being fully optimized when it comes to hydration intake? [28:47]Most people don’t realize what it feels like to be properly hydrated. [30:33]What it means to put function first. [44:29]Creating a feedback loop and finding a way to educate the market on the science of the formulation behind Hydrant. [45:34]Arman asks John about what keeps him up at night in relation to the business he’s running and what that’s like. [52:10]Inspiring closing thoughts. [01:00:33]Resources/links:Learn more about John SherwinMention of HydrantMention of Cochrane ReportFor complete show notes and links to all resources mentioned head to: http://assadi.me/johnsherwin***If you enjoy the show please subscribe and leave a short 17-second review on Apple Podcasts here. It means a lot to me and really supports the podcast.  Text me directly at: 619-825-2595Follow and chat with me on: Instagram FacebookTwitterTo work with me: armanassadi.com/consulting