272 - Pricing Mindset with Kristin Sweeting

Pricing is probably one of the hottest topics in the photography education space. As someone who feels so strongly about helping photographers price themselves profitably that I've made it a cornerstone of my education business, I am always excited to bring you a fresh take on pricing... and today's show is exactly that.This episode features a guest appearance by Kristin Sweeting, who's sharing her insights on the psychology of pricing.  She starts by acknowledging how emotional pricing can be, bringing up all sorts of insecurities and fears from our past and talks about how we can use an "anchor package" to expand what clients think is possible. This is one of Kristin's most popular episodes, and I thought it would be a good one to percolate on this time of year. Enjoy!Links:Harvard Business Review elements of value pyramidSelf-hypnosis app "Magnetic"Profit First bookShare your photography "nightmare" stories for a chance to be (anonymously!) featured on This Can't Be That Hard. Sharing is easy! Just go to thiscantbethathard.com/stories to record yours!Resources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!