Selecting Replacements via GeneMax Advantage with Decker and Courter

Determining whether to keep or market potential replacement females can be one of the most difficult decisions a commercial producer has to make. But even when taking into account the performance of a heifer’s mother, there can still be room for error when tasked with determining future productivity. Enter GeneMax® Advantage™, a DNA test created in collaboration between Angus Genetics Inc., Certified Angus Beef® and Zoetis for commercial Angus replacement females.On today’s episode, you’ll hear more from Shauna Hermel and our guests, Jared Decker and Jamie Courter of the University of Missouri, regarding the features of GeneMax® Advantage™ and how testing can help identify females with varying levels of genetic merit for feed cost, temperament and end-product traits. Looking for more information on research backing the American Angus Association’s Hair Shed EPD? Check out the May 28, 2024, Angus University Webinar featuring Decker and Courter! Find more information to make Angus work for you in the Angus Beef Bulletin and ABB EXTRA. Make sure you're subscribed! Sign up here to the print Angus Beef Bulletin and the digital Angus Beef Bulletin EXTRA. Have questions or comments? We'd love to hear from you! Contact our team at abbeditorial@angus.org.