Does AOV Actually Matter?

AOV is either the most overrated or underrated metric in ecommerce, depending on who you ask.
So I'm here to answer the question once and for all: does AOV even really matter?
It depends. Let me explain.
SUBSCRIBE ON YOUTUBE
The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS

[00:02:11] AOV is not necessarily as good as you think.
[00:03:58] Increasing AOV and conversion rate.
[00:08:00] Low AOV + large market.
[00:11:39] Slow purchase accumulation.
[00:14:41] Nonlinear trade-off between AOV and conversion rate.
[00:16:09] AOV and shipping efficiency.
[00:20:00] AOV and gross margin.
[00:22:13] AOV and profit considerations.

EPISODE SPONSOR
Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠.
REFERENCED IN THIS EPISODE:

"Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Spotify, Apple)

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means