7 Lessons From Black Friday Cyber Monday 2023

Success!
That was mostly what I felt after BFCM this year, including 3 clients with their biggest revenue days ever.
But that doesn't mean everything was a win this year. And after a couple weeks off to manage the BFCM chaos, I've analyzed the results and collected my top 7 lessons from the biggest week of the year in ecommerce.
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The Andrew Faris Podcast is now available on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ at www.youtube.com/@andrewfarispodcast.
EPISODE HIGHLIGHTS

[00:01:28] Ad account strategies.
[00:03:48] Maximizing Black Friday customer acquisition.
[00:06:46] Bid caps for Black Friday.
[00:10:07] Bid caps and overspending.
[00:13:31] Media buying on Friday.
[00:15:16] Delayed attribution multiplier.
[00:19:16] Delayed Purchase Multiplier.
[00:21:15] Launching your sale early.
[00:24:01] Machine learning and ad performance.
[00:27:54] Diverse types of ads.
[00:30:28] Managing brand expectations during big moments.

EPISODE SPONSOR
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REFERENCED IN THIS EPISODE:

@clickyricky's Bid Cap Tweet

FOLLOW UP WITH ANDREW

Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
Email Andrew: podcast@ajfgrowth.com
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EPISODE MUSIC

Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means
Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means