Marketing x Music Festivals, with Jeff Steinka

This episode is sponsored by ASofronas Marketing Services.
Watch this episode on YouTube!
In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of AI in content creation. The conversation concludes with insights into future marketing trends and the importance of first-party data in a cookie-less world.
Join the Marketing x Analytics Community!
X          |          LinkedIn
 
Click Here for Transcribed Episodes of Marketing x Analytics
 
All view are our own.