E-Commerce x Marketing Analytics, with Christian Mercado

In this exciting and strategy-focused episode, I sat down with Christian Mercado, Chief Executive Officer at Mercado Ventures and Digital Marketing Manager at Level 8. We discuss how to build an e-commerce site, drop shipping strategies, marketing tactics with a heavy focus on utilizing Facebook Interest and Lookalike campaigns, and how to analyze data to improve website sales performance. 
Some listeners may be interested in the instagram face tracking we discussed in this episode. You can find more information about that here: https://www.cbinsights.com/research/facebook-emotion-patents-analysis/
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