CMO Strategy x Analytics, with Katie Smith

This episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today!
Watch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoor guide to marketing expert and offers advice on becoming a fractional CMO. Katie also elaborates on the benefits of a fractional CMO over a marketing agency and the significance of continuous learning and effective collaboration within a business.
Follow Marketing x Analytics on social media!
X          |          LinkedIn
 
Click Here for Transcribed Episodes of Marketing x Analytics
 
All view are our own.