Business x Marketing Analytics, with Melissa Harris and Juan Alfonzo
Release Date:
In this awesome group podcast episode, I sat down with Melissa Harris, CEO of M Harris & Co., and Juan Alfonzo, The Social Media Jedi.
We discuss demand testing when launching a new product, how executive communications have changed since COVID, custom analytics vs out of the box analytics, the importance of a product market fit, and why Billie Eilish’s book release flopped - along with great anecdotes from our own lives as consumers.
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Business x Marketing Analytics, with Melissa Harris and Juan Alfonzo