Technology for Better Marketing, Fundraising, and Communication with Benjamin Johnson

Nonprofits should invest in technology. It can automate fundraising efforts and get in touch with more donors. It can also keep in touch with stakeholders through newsletters, mail, email, etc., and improve data management by keeping track of donor information and figuring out how well a program is working and how successful a charity is.Frontier is a nonprofit marketing company with a unique fundraising culture and a focus on systems to help nonprofits get results.In the previous decade, Frontier has partnered with Canadian charities to raise over $10 million annually. Frontier develops material, creates designs, segments, and delivers direct mail and internet campaigns. What makes Frontier unique is they analyze the companies' values, beliefs, and missions adapt their strategies and campaigns accordingly.Joining me on the podcast is Frontier’s Champion of Growth, Benjamin Johnson. In this episode, he shares how to get nonprofits started with technology and the kind of tech stack nonprofits should adopt to drive fundraising efforts, improve communication, and data management.Topics we cover:The thinking behind Frontier MarketingThe core competencies of a nonprofitThe solutions that Frontier providesDigital mail vs direct mailFrontier’s customer profileThe Ben Diagram: marketing, measurement, and management The technology Frontier uses for digital agency, print agency, newsletters, and direct mail.The pros and challenging of huddlesWhat Loom offers that Slack doesn’tThe technology nonprofits use to make life easierHow to do messaging for growthHow to adapt to your client’s needsRaising the bar of standards of tech in nonprofitsBen’s podcast and the value of podcastsThe future of Frontier and Ben’s next titleHonoring your cultureTo learn more and connect with Benjamin Johnson: Ben’s Linkedin: linkedin.com/in/mrbenjohnson Frontier Website: frontier.ioSupport the Show.