Amber Naslund is making it up now

What is reality? More subjective than you thought a year ago, I bet. Consuming our own individual, curated set of inputs we can take our minds anywhere we want. There are people who have seen all of the Star Wars films and believe those 11 (12? Who can keep track?) films and there are people who know that Grand Admiral Thrawn is the best villain in the Star Wars universe. There are whole universes around some of your favorite films and books created wholly by fans, building on and enriching the work of the original artists. The rest of us suckers are left limited by the merely thousands of pages of Harry Potter written by the series' author. In a world of digital books and limitless consumption, someone's understanding of an extended universe could be fully informed by fan fiction, and potentially never engage with the original works.What are the limits of our pursuit down these rabbit holes? Text is the easiest to build on, but people have created wonderful, inventive video that adds to universe mythology or takes it in totally new directions. My son recently showed me a video of Darth Vader fighting Batman, that was fairly well done. His question: How did a Disney property end up on screen with a Warner property? He is 10 years old.The importance of those stories may not have been reduced from the consumption of mass media spectacles to individual fan-concocted short stories. But the importance as a shared story, understood by many continues to evolve. This is the second consecutive episode on writing, if you haven't listened to the conversation prior, you should. I sat down with Amber Naslund, content marketer, author and speaker who has, like me, recently undertaken writing fiction for the first time. I wanted to hear how thinking in and building a fictional world may be informing her work in the real world, and what lessons she's learning. Find Amber at Twitter, LinkedIn or on her Brasstackthinking.com site. You can read the transcript at adampierno.com. Get full access to The Strategy Inside Everything at specific.substack.com/subscribe

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