What Does ICA Mean And Why Should I Care About It?

It’s time to demystify a super marketing-y word you’ve totally heard of but been afraid to ask about… ICA. Ideal. Customer/Client. Avatar. If you’ve struggled with developing an ICA for your biz… or thought “Does this even friggin’ matter?” 🤷‍♀️ then you’re gonna want to tune in. I give you two easy hacks to quickly pinpoint who your ICA is – and why you should care.  💥 Because newsflash: it’s important shiz. But way less stressful than you think. Download my Client Attraction Planner (it’s free!) 👉: https://hayleyhobson.com/clientplanner.  This mini planner will help you: 📍 Map out your ICA. ✍️ Use the right words and stories to connect with them authentically. 🔎 Know how to find them online (when you're ready). Connect with me on Clubhouse, Instagram, and Facebook. And be sure to join my email list for free content that helps entrepreneurs and creative professionals implement healthy hacks & habits so they can eat smarter, rest better, and get it all done.