Discover how community branding is the key to workforce attraction

Join us in a discussion with John Hull, Executive Director of the Roanoke Regional Partnership, as we discuss workforce attraction. Is your community struggling to find its brand for workforce attraction? Then this is the podcast for you. In this conversation with Convergent Principal Jay Werth, he explains the importance of finding your community's brand and how that helps to bring in businesses and workers. John Hull also talks about the importance of attracting workforce through the “boomerang effect”. John Hull talks about his own experience and programs that Roanoke offers to help with talent attraction.