973: Keeping An Edge In The Market w/ Competitive Enablement

Your company doesn’t exist in a vacuum. It’s a push and pull relationship with competing companies. Ignoring key aspects of direct competitors is a misstep that can inhibit the go-to-market team and, ultimately, your success.Sudeep Cherian, Senior Director and Head of Global Product and Solutions Marketing at LinkedIn, discusses competitive enablement and how it helps his team win business. Sudeep covers:Internal team structure & collaboration tactics The difference between sales enablement & revenue enablementFinding & obtaining relevant intel on competitors Measuring success in relation with sales enablementThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.