42 - To Market, To Market | Tim Young - Small Farm Nation

Once a farm has started, there’s an inevitable point where sales need to start. Our guest today is Tim Young, a marketing and branding expert who decided one day to start a farm with his family. After selling their farm in 2015, Tim’s focus became mentoring and teaching farmer’s to learn how to market their products effectively.
Our conversation today will revolve around why Tim started farming, how to stop random acts of marketing and what self-reliance can mean on the farm.
Shownotes:

Choosing a farm name can be based on your mission, geography, etc.
If you pick a name based on your product, such as “Cows” then it can limit your marketing
Remember, make a name that’s easy to pronounce and easy to remember
Tim didn’t grow up on a commercial farm, but had a family with a self-sufficient lifestyle
After running in the rat race as a marketing executive, Tim found himself questioning where his food came from
Cheese making started with a goal to minimize off farm inputs
Cheese is an inspiring and intellectual pursuit
Find more shownotes at https://intellectualagrarian.com/42-tim-young

Tim's Links:
https://smallfarmnation.com/
https://www.facebook.com/timsmallfarmnation/
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