511: How One Product Made Him $40M | Ezra Firestone

Ezra Firestone’s businesses generated $70M in revenue last year, but he says he’s just “some guy.” He started his first ecommerce store in 2006, selling Marge Simpson wigs. Despite being a high school dropout with no experience or education, he was determined to make his business work. Two decades later, he’s invested and co-founded five successful businesses, including Smart Marketer, an ecom education platform that helps entrepreneurs run stores that generate over $20 million in yearly revenue. In this episode, Firestone leans on his decades of experience to outline the fundamentals of a revenue-generating ecom business.
In this episode, you’ll learn:

Why you don’t have to be “book smart” to be successful

Firestone’s step-by-step sales funnel

Why you need a basket-building product at the beginning

The benefit of a merchandising strategy

The three core aspects of business

What conversion-based commerce means

A TikTok Shop secret

How he almost went broke selling 8,000 Marge Simpson wigs

Why having fun helps you win in business

And much more ecom strategies and advice…


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