013: The Psychological Impact of... Typos?

When you’re buying a product online, do you look at the reviews? What makes a review trustworthy? How do you decide whether or not you can trust strangers’ reviews?   The study in today’s episode is looking at the power in online reviews and how typos or incorrect spelling impact our trust in online strangers. The researchers look at 2 groups of reviewers: low trust individuals and high trust individuals. High trust individuals were found to blame typing mistakes on carelessness and focused on this more than they did on spelling mistakes.   The impact of typos on the copies we write can have a surprisingly horrible outcome. Typos on your post can destroy consumer trust. Listen in to hear about some of my top tips for writing to maintain your clients trust.   Don’t forget to check out my 6P group coaching program, a 6 week group coaching cohort where you’ll learn the same email campaign that I write for my clients. Sign up today at www.6psequence.com.   What To Look For In This Episode: [00:03:40] What do online reviews have to do with building trust? [00:16:00] 3 tips for avoiding reputation damage caused by something as simple typos. [00:24:28] My 6P group coaching program.   Journal Article: To Err is human? How typographical and orthographical errors affect perceptions of online reviewers. https://www.sciencedirect.com/science/article/abs/pii/S0747563217303205   Cox, D.S., Cox, J.G., & Cox, A.D. (2017). To Err is human? How typographical and orthographical errors affect perceptions of online reviewers. Comput. Hum. Behav., 75, 245-253.   Resources: Join the 6P Group Coaching Program [6psequence.com] Brand Voice Template [brandvoicetemplate.com]   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com     Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!     *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com