Episode 16: Growing Your Business through Word of Mouth with Helen Iwata

Helen Iwata, an amazing woman with over 30 years of professional experience in Japan, joins us in this episode of Scaling Japan. Helen is the president of Sasuga Communications and is also the host of the Sasuga! Podcast, be sure to check it out! She shares how she has sucessfuly established a strong brand image across social media platforms and advises listeners on the importance of trust. Additionally, Helen explains a useful equation that can be used by listeners to evaluate themselves

Links from Guest Appearance 
LinkedIn 
Instagram 
Sasuga! Communications 
Sasuga! VIP Women's Coaching Program
The Sasuga! Podcast 
Less Effort More Impact 

Links to Additional Resources 
The Trusted Advisor 
Sasuga! Cafe
Quick Guide “8 Essential Phrases for Clear, Confident English Presentations

Show Notes
(2:20) Helen Iwata’s self introduction
(6:16) Using social media to establish a strong brand image
(10:15) The Trust Equation explained
(15:19) How to grow through trust 
(16:40) How to self-evaluate with the Trust Equation
(18:52) Building upon your strengths 
(21:54) How to get involved and featured in the media
(22:44) Why create a podcast
(25:01) Importance of being the real you

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