Episode 14: How to Conduct Sales in Japan with Beau Becker

Beau Becker, the CEO of Reiwa Pharmaceuticals in Japan, joins us in this episode of Scaling Japan to talk about how to improve sales. What makes Beau such a unique guest is that he started from zero in his early 20's and has now built up 10 years of professional experience working in China and Japan on multiple sales teams. He explains the differences between sales culture in Japan vs Western countries as well as the common mistakes foreigners might make. Beau also gives tips on how to manage client relations, specifically with Japanese customers.
Links from Guest Appearance
LinkedIn
Reiwaseiyaku Main Site and Reiwaseiyaku Instagram

Show Notes
(1:22) Beau Becker’s self introduction
(5:52) Sales as a main driver of Japanese corporations
(7:13) Differences between sales culture in Japan vs Western countries
(13:36) What are sales meetings like in Japan
(17:50) How to be liked and respected by traditional Japanese companies
(20:39) How to get mentored in a Japanese company
(23:15) Common misunderstandings and mistakes foreigners make in sales
(26:40) Finding the decision maker is key
(30:22) Exaggerating politeness can go a long way
(32:08) Importance of printed materials
(35:59) How to get credibility when dealing with buyers older than you

Show Sponsors
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