#322 - 8 Simple Frameworks to Grow a Massively Profitable Consumer Brand with Sabir Semerkant

Our conversation with growth strategist Sabir Semerkant is filled with actionable insights on thriving in the e-commerce landscape.Sabir’s approach to e-commerce growth is holistic. He emphasizes constant improvement and a strong understanding of one's business foundations. His advice invites brands to explore a growth path that's not reliant on temporary fixes but solidifies lasting customer relationships and strong business workflows. Don’t miss this opportunity to get an expert’s take on fueling your strategy and growth.Episode brought to you by More StaffingJoin 15k founders and marketers & get our pod highlights delivered directly to your inbox with the DTC Pod Newsletter!On this episode of DTC Pod, we cover:1. Sabir Semerkant’s 8D Method2. The Importance of Mobile Optimization3. Key Dimensions for E-Commerce Success4. Storytelling in Marketing5. Customer Experience and Branding6. The Importance of Customer Centricity7. Value Creation and Strategic Pricing8. E-Commerce Platform Optimization9. Growth and Operational Strategies10. Logistics and FulfillmentTimestamps10:48 Setting goals, improving KPIs every day by 1%12:10 The Rapid 2X and Mastermind programs and the 8D Method13:46 Consistent improvement vs. quick transient optimization dilemma18:21 The importance of measuring all aspects of business for success20:17 The risks of relying solely on paid advertising, the importance of building a brand24:43 The dangers of discounting and how it could hurt a business28:12 Storytelling in marketing, building an emotional connection with customers32:32 Optimizing tech stack for attention span, earning audience engagement37:44 Free tool for measuring site speed to improve performance and conversion39:10 Mobile optimization and why it is important42:25 Product positioning and brand building, paying attention to what customers care about45:33 The importance of authenticity in branding48:43 Putting customers at the center of a business, creating buyer personas 53:15 Strategic pricing, cultivating brand loyalty through content01:00:11 Factors to consider when choosing the right tech stack01:08:42 Choosing the right third-party logistics and operations partners01:13:58 Finding and hiring the right people to help a business growShow notes powered by CastmagicPast guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.  Additional episodes you might like:• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views• #219 JT Barnett: The TikTok Masterclass For Brands• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands-----Have any questions about the show or topics you'd like us to explore further?Shoot us a DM; we'd love to hear from you.Want the weekly TL;DR of tips delivered to your mailbox?Check out our newsletter here.Projects the DTC Pod team is working on:DTCetc - all our favorite brands on the internetOlivea - the extra virgin olive oil & hydroxytyrosol supplementCastmagic - AI Workspace for ContentFollow us for content, clips, giveaways, & updates!DTCPod InstagramDTCPod TwitterDTCPod TikTok  Sabir Semerkant - Founder of GROWTH by SABIRBlaine Bolus - Co-Founder of CastmagicRamon Berrios - Co-Founder of Castmagic