Transforming Boring Industries with Framefox

Welcome to this episode of Hard Mode featuring Framefox Founder George Coltart. George helps people design simple, beautiful custom framing to easily frame any poster, print, or photo without leaving the house.Framefox have been a predominantly bootstrapped business that has benefitted from particular marketing techniques and word of mouth, which George attributes to the way that they are transforming a somewhat boring industry into something translatable into the digital focused world.In the conversation with Tractor Ventures General Partner (NZ) Lance Hodges, we dive into George's background in UX/UI design, transitioning the side-project to a full-time business and solving for a number of complexities along the way, including international expansion.Talking points:A background in digital design forming the origins of the Framefox storyTransitioning from side project to full businessA one-person operation (for a time)Solving for complexities by outsourcing rolesA predominant focus of outsourcing complex tech needs of the businessSeeing scaling marketing return resultsThe slow pace of bootstrapping gets word of mouth kicking inInternational expansionLinks:HausKubb BrothersNik SharmaOnline:www.framefox.com.auwww.framefox.co.nzFramefox on Instagram: @framefoxframeswww.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventuresThis episode was hosted by Lance Hodges:  @lancehodges