The Numbers Don’t Lie with Versus Merch

This Hard Mode Podcast focusses on Versus Merch, welcoming CEO & Founder Evan McLellan and COO Scott Cooper to the microphone for a chat.Versus Merch provides custom branded merchandise and promo item solutions for businesses, events, sporting clubs, peak bodies and more, with uniforms, employee onboarding packs, gift packages and literally anything you can imagine.We cover some really interesting aspects of the businesses origins, such as its evolution from the punk & hardcore realm of the music industry, through to scaling a traditionally non-tech venture via technology scaling processes.Talking points:The parallels between music industry and businessThe skills you pick up from hobbiesThe origins of Versus MerchScaling non-tech businesses with tech business scaling experienceExpanding overseasFrom one-person operation to a fully invested team operationBig picture thinking and learning from mistakes‘We put your name on anything’Capitalising on trends to help guide clients and customersAcknowledging significant wins in building the right team in the right wayGrowth via Tractor Ventures partnershipAs the events industry begins to emerge again…Growth via networks and partnershipsLinks:Versus MerchArticle: How being in a band taught me everything I know about marketing and running a business Bowls VictoriaDrawboardFuckUp NightsGO1JW PlayerLevisLiverpool Football ClubRed BullTractor VenturesWaywireY CombinatorOnline:www.versusmerch.comVersus Merch on Instagram: @versusmerchwww.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventures This episode was hosted by Garry Williams: @gwilliamsALTS