Fast Data Insights with Glow

Welcome to this episode of Hard Mode featuring Glow Founder & CEO, Tim Clover. Glow  is best-in-class research-tech that makes it easier and faster to gather actionable human insights.Glow gives users the power to get their market research right and the confidence to act on insights now. Teams within brands, consultancies, market research agencies and marketing agencies across the globe use Glow’s technology to make an impact.In this conversation with Tractor Co-Founder & CEO Matt Allen, Tim outlines how Glow access insights from 110 million people globally, streamlining research processes and creating a new category of fast insight originally.Talking points:Capturing Customer Feedback in Hard to Reach PlacesA new category of fast insightTaking a new idea to marketBuilding enough tech to get early tractionA complex set of interacting processesCreating a syndicated data productA-ha moments in user researchThe dangers of being in Hard ModeBalancing internal and external needsExtending decision making throughout the teamMarket Value BarometersWorking with investors to look outwardsLinks:GlowGlow Social Responsibility ScoreColesLinktreeNielsenPWCTargetOnline: www.glowfeed.comGlow on Twitter: @glowfeed www.tractorventures.comFollow Tractor Ventures on Twitter: @tractorventuresThis episode was hosted by Matt Allen: @mattallen