#447: Innovation in content marketing with Deane Barker, Optimizely

I am here at Opticon 2023, Optimizely’s annual conference, here in San Diego, California where there have been a lot of exciting announcements, and we’re going to get to at least a few of those today.
Innovation and creativity don't happen in a vacuum. Humans work better in groups, and the right platform provides a base for their collective imagination to flourish. 
Today we’re going to talk about content creation and management as tools to boost creativity and effectiveness of marketing efforts, all to the benefit of the customer.
To help me discuss this topic, I’d like to welcome Deane Barker, Global Director of Content Management at Optimizely.
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