Episode 686 | How Much is Enough?, Outsourcing Marketing, and More Listener Questions

In episode 686, join Rob Walling for another solo adventure where he answers listener questions. He answers how to evaluate monetary success, combat hedonic adaptation, and how to evaluate the capabilities of technical co-founders. Rob also discusses whether outsourcing sales and marketing is possible and considers some alternative no-code approaches. 



Topics we cover: 




4:20 – Success after stair-stepping, confronting hedonic adaptation



15:35 – Sales funnels, friction before demos, and collecting email addresses



19:24 – Outsourcing marketing and sales



23:54 – Evaluating the technical capabilities of your technical co-founder(s)



29:41 – Reducing the platform risk of developing in typical no-code tools




Links from the Show: 




State of Independent SaaS Survey and Report



MicroConf Local in Austin



MicroConf Connect



Bernard Huang (@bernardjhuang) | X



WP Engine (@wpengine) | X



Tracy Osborn (@tracymakes) | X



The Stair Step Method of Bootstrapping



Start Small, Stay Small: A Developer's Guide to Launching a Startup 



The SaaS Playbook



This Took 11 Years to Be An "Overnight Success" - SaaS Exit Strategy



Once 




If you have questions about starting or scaling a software business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!



Subscribe & Review: iTunes | Spotify | Google