#46 - Alice Karolina @ The Ethical Move on Ethical Marketing

Send me a Text Message. We welcome Alice from The Ethical Move this week on A Smaller Life!Alice owns a branding firm, and she runs an online community (with the help of dedicated others) that's focused on ethical branding / marketing.How do we attract customers without using lead magnets? How can we appeal to our customers without manipulating them? These are the kind of questions they ask at https://www.theethicalmove.org/ Main Takeawayscurrent marketing strategies are often deeply manipulatingindustry advice that is given is often based on tricking people into buying thingsconsumerism is not sustainable, not ethical, and it's just straight up harmful in many waysmore take-aways in the shownotes on the website.  "...and that is really where the community is strongest, like the community is really meant to hold that space where we work on our ethical marketing pursuits, because they will last a lifetime. This is a great un-learning and a great re-creating of what we want things to be, you know? Like if we don't use lead magnets, what do we do? If we don't use the typical selling strategies, what are strategies that work, that work more, let’s say cyclically or in a natural connection? What about relationship? I just think branding goes a lot deeper than we think."– Alice Karolina, The Ethical Move ☞ feel free to share this ☜ Thanks for listening, I really appreciate you choosing to spend your time with me and my guests!Do you want to get a reminder iIf you want to build or grow your business in textile crafts, why don't you join our online community for a small, monthly contribution of only 10 euros, which is $10 ish. You get to hang out, learn from and share your business. And your craft journey with all the lovely people there, support the podcast at the same time and you get everything wrapped into one loving package. I would love to welcome you there. Go to Patternshift.fm and clickSupport the Show.☆ other ways to SUPPORT THE SHOW ☆ If you appreciate the free content and the work we put into this podcast, consider showing your support in a way that feels right to you. This could be by sharing episodes with friends, signing up for our newsletter, or making a small monthly contribution by clicking the Support the Show link. Your support keeps the podcast going and aligns with the values we share. Thank you for being a part of this movement! Apple Podcast subscription is super easy with two clicks and is anonymous for those who use the Apple app. Monthly or yearly. One amount. 4,- Buzzsprout (my podcast platform) subscription one click, fill out your bank details. Monthly. Choose your amount from 3,- and up. Leave your name and get a shoutout (if you want). ☆ JOIN THE WAITING LIST ☆ for the next cohort of the Ja, Wol Business Program! ☞ GET BI-WEEKLY ACTIONABLE BUSINESS TIPS AND INSIGHTS & EPISODE UPDATES ☜☆ SIGN UP HERE! ☆ ☞ FIND OTHER BUSI...