Track Changes: Marketing and Publicity (Part 2), and Defining Success

📚📈❤️ How authors can create a marketing strategy to promote their work, and when it might be right to bring in an independent marketing or publicity firms. Jenn shares the highs and lows from launching Don’t Ask Me Where I’m From, and we discuss expanded definitions of success. This episode features: Jennifer de Leon, debut author of YA novel, Don’t Ask Me Where I’m From (out August 18). Bekah Sine Decker and Nikki Pierce created Method Agency, an independent marketing firm, in part to help Stephenie Meyer, author of Twilight, release films and #1 New York Times bestselling books. Catch up on the series so far: Episode 1: Publishing 101 Episode 2: Agents: Who Are They, What Do They Do, And How Do You Get One? Bonus Episode: Publishing in the time of COVID Episode 3: Selling Your Book (Part 1) Episode 4: Selling Your Book (Part 2) Episode 5: Advances (Part 1) Episode 6: Contracts Episode 7: After the Book Deal Bonus Episode: Inequality in Publishing Episode 8: Marketing and Publicity (Part 1) Discussed in this episode: Politics and Prose, a Washington, D.C. bookstore Wise Latinas: Writers on Higher Education edited by Jennifer de Leon GrubStreet The LOGIC Model Twilight by Stephenie Meyer The We Are KidLit Collective Teach For America Celeste Ng, author of Little Fires Everywhere and Everything I Never Told You Holly Root, literary agent and founder of Root Literary   Want more information? Sign up for a free 30-day trial of the Track Changes newsletter, which goes a step (or two) further behind the scenes into the publishing world. Support First Draft by subscribing to the podcast wherever you listen (on Apple Podcasts, Spotfiy, Stitcher, or elsewhere), and leave a rating or review on Apple Podcasts. You can donate to the podcast, on a one time or monthly basis. Track Changes is produced by Hayley Hershman. Zan Romanoff is the story editor. The music was composed by Dan Bailey, and the logo was designed by Collin Keith.