Once Red-Hot Vans Runs Cold

The iconic Vans brand is seeing its profits racing down fast as competition heats up in the sneaker category. What’s going on here? Vans innovation has stalled, and consumer demand is veering to more traditional sneakers. Join Robin and Shelley as they debate whether new VF Corp leadership can turn the business around for Vans and the rest of the VF brands. Or will it be another tough year for the company? If Q1 results are any predictor, it’s going to be a rough ride with Vans revenue dropping 22% and wholesale down a whopping 40%.  Who can save the iconic Vans brand? And how?  For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.