How Cotton Incorporated Has Remained Relevant to the Consumer for 50+ Years

How does a brand stay relevant after 53 years? What does it take to keep it vital and iconic? Cotton Incorporated is celebrating the 50th anniversary of the Seal of Cotton this month, with the Seal recognized as a global icon by retailers and brands throughout the textile industry and beyond. To follow Cotton Incorporated’s history is to chart the mandate for sustainability. Join Robin Lewis, Shelley Kohan, TRR’s strategist and special guest Kim Kitchings, Senior Vice President of Consumer Marketing at Cotton Incorporated, as she reveals how to maintain trust and reliability for half a century, supported by science and data from deep research on consumer behavior and how to make cotton more sustainable by reducing environmental impacts during the growth, production, and processing of cotton and by minimizing the environmental impacts at the end of a cotton product’s life cycle. If you care about the planet and are curious about brand integrity, don’t miss this in-depth discussion.CottonToday – sustainability websitehttps://cottontoday.cottoninc.com/Lifestyle Monitor™ - consumer & retail trends, economic datahttps://lifestylemonitor.cottoninc.com/50th Anniversary – Seal of Cottonhttps://lifestylemonitor.cottoninc.com/50-year-anniversary/Blue Jeans Go Green™ - denim recycling programhttps://bluejeansgogreen.org/Cotton Lives On™ recycling program (U.K.)https://cottonliveson.org/“Memories are Made in Cotton” advertising campaignhttps://www.youtube.com/playlist?list=PL5hP2euIDvZQLaMmD0oJrcC1M0l3yy7cIhttps://thefabricofourlives.com/cotton-news/memories-are-made-in-cottonWater Sustainability Videohttps://www.youtube.com/watch?v=pL7J24FrOnUFor more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.