Frankie Thieriot Stutes: Finish Lines to Front Lines

In this episode of “In Stride,” Sinead is joined by 5* event rider and equestrian business owner Frankie Thieriot Stutes.

Frankie Thieriot Stutes is an accomplished event rider and owner of Athletux, a consulting agency that helps develop and manage equestrian businesses. After working in the NHL, for NIKE, and as the Director of Communications for a Fitness, Media, Sports Company, and Freelancer for the USEA as an on-camera reporter, Frankie decided to start Athletux in 2011. With her horse Chatwin, Frankie was crowned USEF National 4* Champion at Fair Hill in 2018 and finished fourth at the 2019 Luhmühlen CCI5*-L. Frankie was awarded the 2018 Rebecca Broussard International Developing Rider’s Grant, allowing her to work with dressage legend Lilo Fore. Frankie is now focusing on developing Athletux, commentating at horse trials, and helping up-and-coming riders navigate sponsorships, find owners, and start syndicates.

In this episode, Frankie discusses various topics related to the business side of eventing, including:

• Helping businesses work with the rider to navigate advertising and sponsorship.
• The difference in prize money and sponsorships for english and western disciplines.
• Her role in US Eventing TV and the politics behind livestreaming events.
• The importance of having a connection with the horse and being involved in the day-to-day care.
• Not letting comparison change the system that works for a specific horse.

Join Frankie and Sinead in this exciting conversation about the business side of equestrian sports.