S8E13: Inspiring the team as you scale into 30 markets, with Timo Buetefisch (CEO, Cooltra)
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“We multiplied too fast, and multiplied losses."
Timo Buetefisch (CEO of Cooltra, the largest provider of sustainable mobility solutions on two wheels in Europe) speaks with Xquadrant's Founder Richard Medcalf.
Born in Germany, Timo is a former consultant and MBA student at IESE who has been based in Barcelona for 20 years. His entrepreneurial nature always made him want to start his own company. Today, he leads Cooltra, a pioneer in the rental of two-wheeled vehicles by the minute, day or month, with a presence in 8 countries, a fleet of more than 18,000 vehicles and a workforce of 400 employees.
S8E13: Inspiring the team as you scale into 30 markets, with Timo Buetefisch (CEO, Cooltra)