Snacks Episode 5: Demand Gen Dashboard & KPIs, The Mindset Shift
Release Date:
Ashley Lewin, Senior Director of Demand Generation, joins Steph Crugnola to talk about Demand Gen Dashboards and KPIs.
In this episode, Ashley talks through the philosophical standpoint of zooming out to look at Demand Gen as a holistic business outcome vs a highly segmented channel specific outcome. She also covers the differences between a traditional lead gen reporting and Refine Lab's unique approach
See the video on our YouTube Channel
Snacks Episode 5: Demand Gen Dashboard & KPIs, The Mindset Shift