486 - Inbound Mastery: How to Use Content Marketing to Become the #1 Zoho Partner in The USA with Brett Martin

Episode OverviewIn this episode, Brett gives us a masterclass on using inbound marketing, focusing on providing valuable content and utilizing various platforms like YouTube, podcasts, etc., to attract more clients and grow your tech consulting business. He also shares his journey and experience in building a strong online presence which helped Zenatta Consulting become the #1 Zoho partner in the US. You will also learn:​​Why consistency is the key What media assets to create A golden tip of webinars never shared beforeAbout Brett MartinBefore founding Zenatta Consulting, Brett spent 25 years in the IT channel. Starting with the founding of Channel Solutions Group, a full-service sales and marketing organization specializing in developing value-added distribution channels for technology manufacturers. Then as part of the executive team at DynTek, a leading solutions provider. Brett also ran World Wide Channels for Lexar, giving him a deep understanding of the channel, having worked for both Vendors and VARs. Throughout his career, he has had major impacts on the channel program of over 50 companies, including Cisco, McAfee, Citrix, Ooma, and VMware, and has been awarded top accolades by Gartner, CMP, and CompTIA. Brett was a founding board member of the Association of Online Professionals and hosted the CRM Zen Show Podcast.  He understands sales and what it takes to build a successful sales infrastructure for your organization.Resources and Links486 - Show NotesZenatta.comBrett’s LinkedIn profileZenatta Consulting on LinkedInZenatta Consulting on Twitter: @zenattaconsultFacebook Page: Zenatta Consulting & The CRM Zen ShowYoutube Channel: Zenatta ConsultingPodcast: CRM Zen Show on Spotify and iTunesCloud Consultants CollectiveScaling Blueprint Join our newsletterThe Cloud Consultants ShowPaul Higgins MentoringConnect With Paul