457 - Win/Win Negotiations is a Myth with Mark Raffan

Episode OverviewI can't remember who said it, but someone once said everything is negotiable. Therefore improving your negotiation skills is a plus.And this is why I bought one of the world's leading experts on negotiation for you.Mark dispels the myth that negotiation is about Win/Win. Then covers the 3 essential habits to be a better negotiator. Plan and prepare Role plays DebriefI know this looks too simple, but Mark's knowledge behind each of these three is gold. Mark also shares great tips on how to negotiate on video. Mark’s backgroundMark Raffan is a serial entrepreneur and lover of marketing and thought leadership. Mark is an expert in negotiation, influence, and persuasion. He has coached executives and teams in some of the largest companies in the world, such as Zendesk, Nike, Citi Bank, The Sasha Group, Salesforce, The US Army, LinkedIn, and Humana.Mark has been featured in Entrepreneur, Forbes, Thrive Global, Supply and Demand Chain Executive Magazine (as a 2019 pro-to-know), and has appeared on dozens of podcasts, including Make it Happen Mondays, The Brutal Truth About Sales, and The Insider’s Guide to Finance.Links457 - Show NotesMark's websiteMark's LinkedInCloud Consultants CollectiveScaling BlueprintSendSparkJoin our newsletter Connect With PaulOn LinkedInOn FacebookOn Twitter: @PaulHiggins555On Instagram: @paulhigginsmentoringEmail: Paul@paulhigginsmentoring.com