#412: Seth Godin: The Story Behind My New Book, The Song of Significance
Release Date:
Seth Godin, marketing guru and author of 20 best-selling books, joins me to discuss the inspiration behind his new book, The Song of Significance: A New Manifesto for Teams. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park
#412: Seth Godin: The Story Behind My New Book, The Song of Significance