179 - Craig Janssen - Your Strategic Plan is Dead. Scenario Mapping for AEC

In 2020, many firms are looking back at their strategic plans and wondering what to do. Managing Director of Idibri, Craig Janssen and Josh Miles discuss how scenario mapping and other exercises may be a wiser path forward.   Insights into the world of professional services marketing, presented by Josh Miles and David Lecours. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.   Subscribe on iTunes Visit PSM.show for more     PSM Show, Josh Miles, David Lecours, SMPS, Professional Services Marketing, AEC marketing, AEC business development, A/E/C marketing, A/E/C business development