S7 E3: BarkBox’s $25 Million Success Story, with Ro Co-Founder Rob Schutz

Nik and Moiz are joined by special guest Rob Schutz, who shares his fascinating career journey and insights into the early days of BarkBox.
As the former VP of Growth, Rob discusses the challenges and successes of building the BarkBox brand, including how the company capitalized on early organic growth and leveraged the power of social media and influencers to rise to the top of the subscription box food chain. He also shares his experiences with other Barkbox ventures, such as BarkPost, BarkBuddy, and reveals exactly what happened to the failed BarkCare. 
Later, Rob chats with the guys about the evolution of his new healthcare tech company, Ro, unveiling the unique set of challenges he’s faced in scaling a PCP platform and explaining how it differs from BarkBox, before talking about his current endeavors in growth marketing consulting and domain acquisition.
 
00:00:49 - From Healthcare Consulting to Daily Deals Entrepreneur
00:05:28 - The Power of an Engaged Email List
00:11:42 - From Startup to Facebook User Acquisition Manager
00:16:52 - Barkbox's $25 Million Success Story
00:23:14 - Launching a BarkBox’s Full Line of Products
00:27:01 - Building a Company for Dogs: Maximizing Dog Joy
00:28:42 - The Highs and Lows of Barkbox's Success
00:37:55 - From Barkbox to Ro
00:42:55 - Ro's Remarkable Growth
00:46:39 - The Evolution of a Health Company
00:55:50 - The Art of Buying Expensive Domains
 
Follow Rob: 
LinkedIn: https://www.linkedin.com/in/robschutz/
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
 
Follow Moiz:
Twitter: https://www.twitter.com/moizali
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips.
 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
 
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Outperform the competition and improve your contribution margin profile.
See exactly how much Tandym can impact your contribution margin by going to bytandym.com/limited.