S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)

Television isn’t dead. Find out exactly how and why your brand should be utilizing television ads to boost your marketing strategy.
Nik and Moiz chat with Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (Client Development for Tatari) about the ins and outs of TV advertising, including the differences between various platforms, the pros and cons of using various targeting strategies, and which creative approach is best for different stages of development.
Should you go broad or targeted? What’s the difference between linear and streaming? Which format should you test creative on first?
Stay tuned as Juhi and Austin debunk some common myths about TV advertising and share their insights like how much you should really be spending on your ads.
 
00:02:09 - When Does TV Testing Make Sense for Brands?
00:11:43 - Will AI Win or Lose in the AI Arms Race
00:13:08 - Fabletics: Broad or Targeted Marketing?
00:18:57 - The Shocking Cost of TV Ads
00:20:18 - Breaking the Myth of TV Advertising Costs
00:25:12 - The Impact of Celebrity Content
00:29:06 - Marketing Hill I Will Die On
00:34:35 - The Rise of DTC Brand Integrations
00:39:27 - The Cost of Streaming vs. Linear TV
00:46:54 - Maximizing TV Campaign Success: Key Elements to Consider
00:48:25 - Effective TV Advertising Strategies Revealed
00:53:44 - Teaching Story to Your Team
00:58:25 - Moonshots: Would You Eat Lab-Grown Meat?
 
Want more DTC advice? Check out the Limited Supply YouTube page for more insider tips. 
Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
And if you’re looking for an instant stream of on-demand DTC gold, check out the Limited Supply Slack Channel for Nik and Moiz’s most unfiltered, uncensored thoughts.
 
Follow Nik:
Twitter: https://www.twitter.com/mrsharma
Follow Moiz:
Twitter: https://www.twitter.com/moizali
Follow Juhi: 
LinkedIn: https://www.linkedin.com/in/juhi-p-91b35449/
Follow Austin: 
LinkedIn: https://www.linkedin.com/in/austin-santino-26b114112/
 
Tatari has turned TV advertising into a digital-like experience: measured, real-time, and the ability to manage campaigns based on performance. 
Through a combination of technology, data science, and deep relationships with publishers, Tatari has developed the industry's leading measurement and buying platform specifically built for TV advertising— giving marketers a competitive edge and a clear way forward. https://www.tatari.tv/brands