YouTube Creator Scott Yu-Jan on Building Your Audience, Perfecting Your Brand and Dealing with Creative Blocks

With 145k subscribers on YouTube, Scott Yu-Jan’s thoughtful storytelling style has undoubtedly resonated with watchers. His YouTube maker videos bring an approachable feel to the craft, inspiring audiences of all ages to test their creativity. For this episode, we sat down with Scott to talk about creativity, content creation and everything YouTube. We dive deep into the struggles of creative blocks and explore strategies to leverage the good, inspiring days. Scott takes us through his personal storytelling ‘rules,’ equipment setup and branding tips. With many practical takeaways, this episode is equal parts valuable and motivating.Show Notes:Introducing today’s guest, Scott Yu-Jan, and talking about the important role your community plays as a creative. What inspired Scott to get onto YouTube and what has kept him motivated as he’s grown?Dealing with the “cringe” you feel when watching old content. How to find your voice, your taste and your content style.How to take the first steps with a new project and get past creative blocks. Was there a certain video that helped Scott get traction on his channel? What has growth on YouTube been like?How did Scott settle on his video and storytelling style?Scott’s storytelling rules.How is Scott able to make complex material approachable? What kind of storytelling did Scott look to for inspiration before getting on YouTube?YouTube and monetization: When to explore it, tips to manage the process and how to make sure your brand is ready for outside influence.The difficult realities of creating content. Tips for creators looking to get started on YouTube. Digging into Scott’s creative process: How does he come up with ideas, how long does it take to film and edit and what storytelling process does he use?What tools Scott uses to film and edit his videos. What parts of the creative process Scott loves and which parts he hates. The best advice Scott’s been given. Who is Scott seeing make waves online?Discussed in this episode:Scott’s YouTube Channel: https://www.youtube.com/c/ScottYuJan/featured Scott’s Instagram: https://www.instagram.com/scottyujan/?hl=en Harold Edgerton Photography: https://www.icp.org/browse/archive/constituents/harold-eugene-edgerton?all/all/all/all/0 Baron Ryan on TikTok: https://www.tiktok.com/@americanbaron?lang=enShop Waves Social merch: https://www.wavessocialpodcast.com/merch Waves Social with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more froHow to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.