S02 E06: Building Healthy Client Relationships Through Leadership and Empathy with Mike Payne, Partner and Client Services Director at Arcade Studios

We’re switching it up today and Mike Payne, co-host of Waves Social Podcast and Partner at Arcade Studios, is in the hot seat and fielding questions from Mitzi. Mike has been a leader in branding and marketing for over 10 years now, and has held client-facing agency roles for 8 of those. In this episode, Mike sheds some light onto his sales and client management experiences, and how he’s curated these learnings into his current perspective on business development and customer relationships. Over the past decade, Mike has come to realize that the best approach to sales is less about convincing a customer of their need for a product, and more about first defining your niche expertise, establishing yourself in a position of leadership, and then helping clients identify creative solutions to the problems they’re facing.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.