S02 E04: Podcast Advertising and Why the Future of Customer Acquisition is Offline with Lindsay Piper Shaw of Right Side Up

Podcast advertising is growing at tremendous speed so much so that it has surpassed TV advertising in its effectiveness. While this is an exciting side of marketing to enter into, it is different from digital in many ways because it is considered an offline media. In this episode, Lindsay Piper Shaw shares her insights on the world of podcast advertising. As a senior marketing consultant at Right Side Up, a leading growth marketing consultancy, Lindsay specializes in scaling podcasts for her clients which include Lyft and Quip. Before this, she worked with clients such as McDonald’s and Honda. We kick off this episode by sharing our own experience with podcast advertising.How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.