S02 E01: Building a Cult Following Through Making Impressions Instead of Buying Them with Chris Kneeland, Co-founder of Cult Collective and The Gathering

Some brands build a client base through the sheer force of capital, while others build relationships through more intuitive and engaging methods. The former group push their own visibility and earn purchases by being the loudest, but the people who buy their products never see themselves as more than customers. The latter group, the Nikes and Apples of the world, focus on making impressions rather than buying them, and the people who engage with their products tend to evolve from customers into loyal brand advocates. Today’s guest is Chris Kneeland, co-founder of Cult Collective, The Gathering, and Communo. He joins us today to talk about these three projects and how they all revolve around a central principle of building relationships vs just producing transactions, so as to engage with customers in ways that exceed the mundane, thereby producing cult followings and brand advocacy. How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. PodMatchPodMatch Automatically Matches Ideal Podcast Guests and Hosts For InterviewsWaves with Mike (@mmmiiike) and Mitzi (@mmmitzi). For more from Arcade, follow us on Instagram and TikTok @helloarcade. https://www.arcadearcade.ca/S6 - present Production by Morgan Berna, editing by Harrison Neef.